We've developed digital awareness campaigns for Radiant Wrap highlighting recovery needs after breast surgery. Through educational content, patient experiences, social media engagement and in-person vendor events, the campaign introduced Radiant Wrap to breast cancer patients and helped increase awareness among hospitals and care teams responsible for post-surgical recovery products.
PBM REFORM
Tennessee Wants to Break up PBMs, Pharmacies
We're currently activating advocates to engage in Tennessee’s PBM reform effort (HB1959/SB2040) by initiating grassroots outreach that equips individuals to contact lawmakers, submit letters and share how pharmacy benefit managers affect access to medications. Through educational one-sheets, coordinated advocacy and testimony at legislative hearings, the campaign is bringing patient perspectives directly into the policy discussion.
DRUG PRICING
CMS Seeks Patient Input for Cancer Drugs
Patients, caregivers and advocates are ready to engage in the Centers for Medicare & Medicaid Services roundtable discussions for two breast cancer drugs. The effort focuses on understanding the process, preparing comments and sharing how these treatments affect their care. By organizing patient input and elevating their experiences, the campaign ensures patient perspectives are represented in conversations that influence drug pricing and access.
GENETIC TESTING
More Access to Cancer Testing, Screening
Feel For Your Life is leading a social engagement campaigns around Tennessee’s cancer screening legislation (HB1775), which expands insurance coverage for genetic testing and evidence-based imaging for individuals at increased risk of cancer. The initiative is helping communities understand how this access can support earlier detection and prevention as lawmakers consider policies that improve access to critical cancer screening tools.
STEP THERAPY
Cancer Patients Have Right to More Options
Tennessee’s step therapy reform legislation (HB1956) addresses insurance policies that can delay access to physician-prescribed cancer treatments. We've launched digital campaigns that explain how step therapy affects treatment decisions and why timely access to prescribed therapies matters. The effort includes toolkits and coordinated outreach encouraging patients and caregivers to contact lawmakers as the legislation moves through the Tennessee General Assembly.
We've supported Patients Rising through digital advocacy campaigns, grassroots mobilization and patient advocacy training tied to state and federal healthcare initiatives. These efforts have included PBM reform, 340B transparency, participation in Centers for Medicare & Medicaid Services roundtable discussions, QALY ban advocacy and awareness campaigns related to copay accumulator policies.
Feel For Your Life founder Jessica Baladad has worked with the National Breast Cancer Foundation through educational writing and community engagement. She has contributed blog articles exploring the mental and emotional challenges patients face during and after treatment, created social media content to support fundraising efforts and volunteered at HOPE Kit packing events that provide care packages to newly diagnosed patients.
We've led digital content campaigns for the Aware Pad to raise awareness around self breast exams and early detection. Through Jessica sharing her personal experiences and efforts to increase social media engagement, the campaigns helped connect breast health messaging with women seeking simple, practical ways to stay aware of changes in their bodies and take action when necessary.
Feel For Your Life has supported KeraNetics through advocacy and awareness initiatives surrounding KeraStat Cream, a treatment designed to help manage radiation burns experienced during cancer therapy. Through educational content, stakeholder engagement and patient storytelling, these efforts have helped highlight the need for improved treatment options while informing conversations around access and reimbursement.
And dozens of others over the past several years.
