Meet Jessica Baladad
Founder + Chief Advocate
Jessica's experience navigating the American healthcare system during her breast cancer diagnosis revealed how difficult it can be for patients to access timely care. She's now channeling those lessons into advocacy efforts that help communities ensure their voices are represented in conversations that influence policy and the rules that govern treatment and coverage.
Highlights of Jessica's Leadership + Impact
Editorial Influence in Local Healthcare Policy
Jessica authored a widely read editorial on Tennessee's Certificate of Need laws to advocate for expanded hospital access in her community. This led to an invitation to speak before the Tennessee Health Facilities Commission in support of two proposed hospitals serving the region. The THFC voted to approve both hospitals' Certificate of Need applications.
Advocacy on Capitol Hill
Jessica frequently travels to Washington, D.C., to meet with federal lawmakers and discuss issues including PBM reform, QALY score concerns, co-pay accumulator policies and step therapy practices, contributing to national conversations around transparency, affordability and accountability in healthcare.
Recognized Health App Innovation
Feel For Your Life was voted Best Health App by the Nashville Scene in 2023, recognizing the platform’s impact in helping women better understand breast health and early detection.
Ponce Law Hometown Hero Honoree
Jessica was recognized as a 2023 Hometown Hero by Ponce Law for her advocacy work and contributions to improving health awareness in her community.
National Breast Cancer Foundation Leadership Award
Jessica received the National Breast Cancer Foundation Leadership Award in 2023 in recognition of her advocacy efforts and commitment to supporting breast cancer patients and survivors.
Renaissance Marketing Group Mona Lisa Award
Jessica was selected as a Mona Lisa Award recipient by Renaissance Marketing Group, recognizing her creativity, leadership and impact through Feel For Your Life.